People who are looking to buy real estate will usually get their first impression of a place through an online listing. This is where a good set of pictures can make or break the sale. Photos that are descriptive and give the interested person a good idea of what the place looks like, its surroundings and ultimately whether or not it is a good place to live. Having a fantastic set of pictures will increase the chances of closing a sale exponentially.
If you’re relying on a basic point-and-shoot camera or a cell phone camera to close your sale you may find yourself disappointed at the lack of prospects as the pictures will come out looking faded, washed out or simply unprofessional. Real Estate requires Real Estate Photography done by a professional in order to ensure that the quality is top-notch. Since these pictures will be used in brochures, flyers and online postings it is extremely important to make sure that the quality of the pictures is nothing short of perfect.
Hiring the right photographer for your property
It is very important to look for a photographer with plenty of experience in the field of real-estate photography. An expert will be able to showcase the best and most interesting features of the property you are trying to sell and will help you take your listing to the next level.
The importance of good lighting
One of the key elements in real estate photography -and photography in general- is lighting. An expert photographer will find a way to incorporate natural and artificial lighting to create stunning photographs. Bedrooms, living rooms, bathrooms and kitchens will greatly benefit from good lighting.
Capturing points of interest
It is important to capture the points of interest and to have different shots as well. For example a shot of the Jacuzzi in the bathroom or of an antique mailbox can greatly help highlight the most interesting features of the property.
Real Estate Photos for Brochures
If you intend to use your photos in a brochure, it is really important that you will find someone who can make your pictures really stand out there. Since some editing might be necessary, a good photographer with experience in real estate will use editing tools to help you pictures stand above the rest.
It is important to have high-quality pictures from the beginning. Your brochure might be perfectly designed, cropped and super-imposed, but if the pictures are low quality then the brochure will come out looking amateurish.